Rebranding VSO
Making an international development organisation relevant again
Re-branding VSO
The Challenge
VSO is an international development organisation with nearly 60 years of experience in placing volunteers in developing countries. It had a fine history but because it had been working in so many countries for so long the brand had lost its meaning and started to fragment.
First we had to make sure that the people were driven by a set of values and behaviours that they could believe in, so we spent some time with local teams working out what was really important to them, and those closest to them. Once we knew that, we turned it into a set of compelling values that would form the basis of the brand.
The Solution
Over the next year we redeveloped every aspect of VSO, rebranding all the communications, looking at the services, rebuilding the web and social presence, working with the HR teams on behaviours and finally launching the new corporate identity just over a year later. The outcome was a fresh and purposeful global identity reflecting one Global VSO. If you would like to know more about our work please get in touch for an informal chat, or email us on jo@addisoncommunications.co.uk
Rebranded countries
Website Redesign
Project months
Amazing Result
Revitalised across all channels
Enhanced engagement, reduction in staff turnover
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Powerful positioning and messaging
The Challenge Vivamus ipsum velit, ullamcorper quis nibh non, molestie tempus sapien. Mauris ultrices, felis ut eleifend auctor
Increased brand awareness
The Challenge Vivamus ipsum velit, ullamcorper quis nibh non, molestie tempus sapien. Mauris ultrices, felis ut eleifend auctor
- Mobile Sales 80%
- Website Traffic 50%
- Conversion Rate 75%
- Email Subscribers 60%